I graduated with a degree in Technical-Vocational Teacher Education and passed the Licensure Examination for Teachers in 2019. I spent a year as a college instructor, and that experience of breaking down complex ideas into things people could actually understand and act on still shapes how I approach analytical work today.

In 2021, I made a deliberate pivot into digital marketing. I joined T&T Digital as a Marketing Operations and Analytics Specialist, starting with basic data entry and growing into a role where I was responsible for making sure client tracking actually worked. That meant auditing broken implementations, setting up GTM containers from scratch, managing GA4 across diverse tech stacks, implementing conversion APIs, and building reporting systems that gave media buyers reliable data to work with.

Over 3.5 years I worked with more than 20 clients across platforms like WordPress, Squarespace, Wix, Bubble, GoHighLevel, ClickFunnels, and others. No two setups were the same, and that variety made me adaptable. When a tool was unfamiliar, I figured it out. When something broke, I traced it back to the source.

I'm currently building on that foundation. I completed the Google Data Analytics Professional Certificate in January 2026 and I'm continuing to learn through Coursera. I also share what I know through content on TikTok, Facebook, and LinkedIn, and through this blog.

Outside of analytics, I'm someone who builds things with intention. I'm based in Caraga, Philippines, recently moved into a home I built, and I'm at a point in my career where I want to go deeper into the work I care about.